Weekend Max Mara is the “life-style” line by Max Mara Group. Launched in 1984 as a casual, outdoor collection ideal for week-ends (as the choice of name intended to suggest right from the start), the label evolved rapidly over the years to become the brand with the specific identity we know today. So, no longer just leisure wear: the Weekend Max Mara label is a very rich and sophisticated, complete wardrobe, including all the various categories of garments (coats, knitwear, shirts, T-shirts, denim wear and lots, lots more) and is complete with a full range of accessories (including shoes and bags as well as scarves, belts, shawls and jewellery) specially designed for the Max Mara woman to give her an all-inclusive solution, whatever she needs and whatever the occasion.
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